KTM Australia’s KTM I.D. Program has added major value to new KTM motorcycles since it was introduced, by slashing unrecovered thefts.
First used on its 2013 model range, KTM I.D. is a feature of every single Australian KTM from new.
The virtually invisible 0.5mm nanotags are attached to numerous locations on each new KTM at the point of purchase and permanently aligned to the motorcycle’s VIN, which represents a major deterrent to professional thieves.
Supplied to the dealer as a pack with each new bike, KTM I.D. is a $199 value provided free of charge, and one which attracts insurance discounts – as most insurers support it, as do the police.
Since KTM Australia began fitting nanotags, the program has paid significant dividends, according to Ray Carroll from the National Motor Vehicle Theft Reduction Council.
“Based on FCAI published data,” said Carroll, “it would appear that KTM total sales in 2013 are up by just over 40% compared to 2010. This increase in sales volume and therefore availability should, if no other factors are considered, have led to a fairly significant increase in theft numbers.”
But they didn’t.
“Only nine tagged bikes out of the approximately 7000 sold in 2013 were reported Stolen Not Recovered. This is an outstanding result and one that would trust is indicative of future trends.”
KTM’s General Manager Jeff Leisk is very satisfied with the success of the program.
“It’s clear that KTM Australia’s attempts to protect the motorcycle owner’s valuable investment, are clearly working,” says Leisk.
“We know people invest a lot in their bikes, not just in the initial purchase, but to customise it and make it ‘their’ bike. Many times when a bike gets stolen it may be uninsured or under-insured, so anything we can do to protect their asset is adding value to the KTM brand, and increasing customer satisfaction at the end of the day.”