NanoTag NTID: Next Generation Asset Protection
Attacks on product and brand integrity through counterfeiting, supply chain diversion and ingredient substitution are becoming an insurmountable global problem. They impact on the quality and performance of products, impact on a company’s ability to generate maximum legitimate revenue, and can ultimately cripple a brand’s reputation.
The global financial impact of counterfeiting in 2010 was put at US $600 billion, with worldwide Internet sales of counterfeit goods set to exceed US $125 million in 2012. Existing methods of combating this epidemic include holograms, security inks and yarns, embedded images, non-uniform packaging and, more recently, forensic methods of trace yarn in luxury garments.
Holograms have been the anti-counterfeiting weapon of choice for decades, however, as with the other methods listed above, they have many weaknesses and limitations. For instance, via modern technological advancements they can now be easily and cheaply replicated, they have compatibility issues in their application to materials, adhesives and packaging, or they require expensive and specialised equipment to identify and analyse their presence.
NanoTag Identification (NTID) cannot be replicated or reverse engineered. NanoTags are easily applied to paper and woven substrates as well as integrated into packaging materials, labels and tapes. Applications can be overt and covert depending on the critical outcomes brands and producers want to realise.
Covertly, NTID can be suspended in UV sensitive adhesives and overtly, applied openly for easy verification with readily available and inexpensive magnifying devices. The key is in their size (smaller than a grain of sand) and their resistance to extremes in temperature, which makes them incredibly versatile & robust.
They are made of a nickel substrate containing optically variable devices (OVD’s) in the form of a high-resolution logo. NanoTags are chemically etched and can carry a unique 10-character alpha-numeric Security Identification Code (SIC) which acts as the fingerprint of any item they are placed on.
The many and varied applications of NanoTags include:
- paper labels, woven labels, fabric and garments in the apparel industry
- component and finished goods protection for OEM’s
- document, currency and package protection/validation
- integration into METO labels and tapes for protection through supply chain
- integration into primary labels and packaging materials
- in-store marking for asset protection and stolen item recovery verification
- direct-to-consumer sales for asset, product and document protection
Only NanoTag Identification (NTID) can give you complete security for your trusted brand and the ultimate peace of mind that your product is reaching consumers exactly as you intended. NanoTag is the market leader in:
- fully integrated covert and overt asset protection
- premium security solutions for global brands
- comprehensive portfolios of identification/authentication technologies
- multi-industry solutions for business, retail, industrial, technology, electronics and personal consumer goods
Our clients are the heart of our research and soul of our tailored solutions. At NanoTag Technology we strive for the perfect formula of unparalleled technological complexity combined with application and detection simplicity.
We understand that asset security is no longer just a question of the risk people may take with their belongings. More than just an anti-theft device – NanoTag is your ultimate loss prevention and identification system.
NanoTag Technology is the leading provider of brand/ asset protection solutions and services to industries, corporations and governments worldwide.
With over 25 years of security industry experience, we offer the most comprehensive solutions for integrated multi-layered asset protection across the entire enterprise lifecycle.
The market leader in fully integrated covert and overt security solutions for global brands, NanoTag offers the most comprehensive portfolio of identification and authentication technologies.
NanoTag Technology partners with clients to develop, engineer and manage asset-protection programs that combat counterfeiting, grey-market diversion, intellectual property abuse and unauthorised distribution of branded goods.
At NanoTag Professional Services Team we are dedicated to delivering premium services to ensure complete client satisfaction in their asset protection programs. Our client base includes leading brands in the areas of: